November 30, 2023

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.” If you’re running a brand Instagram account, this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you to one permanent link in your profile’s bio. In this post, we show you how to get the most out of your link in bio on Instagram

Do everything with just one link:

Biolinknow allows influencers, Brands and businesses to add multiple links in their bio description on Social Media

Create shortened URLs, unique biolink pages and get proper analytics of your visitors

Let’s get started.

What does BioLink Now mean?

As the name suggests “Bio Link Now” refers to the clickable URL that you can add to your profile section. Most social media platforms give you the option to add a link in your bio to take followers to your website, product page, content or some other important page.

On platforms like Facebook and Twitter, adding a link to the homepage of your website may be more than enough since you can share clickable links to individual pages, products or content in your posts. But it’s a little different with Instagram. Accounts with 10,000+ followers do have the option to share links through their Stories, but those that are still building their following have to leverage the single link in bio to direct followers to a product page or a piece of content. Plus, outside of Stories highlights, Stories links are ephemeral and not ideal for an account of any size to highlight the most important URLs to drive social media traffic to. Instagram’s link in bio can feel limiting when you want to highlight multiple important products, posts and pages. Fortunately, there are several link in bio tools that will let you put together all these key link destinations and share them via a single URL. This will lead to a custom landing page with all the relevant links you want to share


Here’s an example from a user @slimx50–the single link in their bio leads to the following landing page for quick access to any content they’ve referenced in recent posts:

This makes the user experience much more seamless since they can easily access all the relevant links from one place, meaning you’re much less likely to lose out on potential leads and traffic just because Instagram restricts links on individual posts.

This also brings us to the ubiquitous “link in bio” phrasing familiar to anyone on Instagram: by using these landing pages, brands can highlight their latest sale, news article, product collection or more in their content, and still effectively link to them all, reminding audiences to click that link on each relevant post. You can also maintain evergreen destinations such as your homepage or important lead magnets, while rotating other links for the latest content.

How to put a link in your Instagram bio

It’s easy to add or update the link in your Instagram bio. You can use either the mobile app or the Instagram website on your desktop.

Follow the steps below:

1. Edit your Instagram profile

Go to your profile and tap on the “Edit Profile” button.

arrow pointing to the edit profile button on Instagram

2. Add the URL in the Website field

In the “Website” field, enter the URL you want to add to your bio.

Instagram edit profile page with filled out URL field

3. Save the changes

Tap on “Done” and that’s it – you now have a link in your Instagram bio.

Link in bio tools

If you want to share links to multiple pages and products, you can also use BioLink Now. As mentioned earlier, this tool will let you create a custom landing page that houses all the links you want to share. And you can just add the URL of this landing page in your Instagram bio.

67 thoughts on “What is Biolink Now

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